Warner Bros. is launching development of a "Marvin the Martian" feature at Alcon Entertainment, with principals Broderick Johnson and Andrew Kosove producing along with Steve Crystal.
Project will blend live action and CGI.
Marvin was created by Chuck Jones and made his first appearance in a Looney Tunes cartoon in 1948. The character was often intent on blowing up the Earth, only to be foiled by Bugs Bunny.
Crystal, a former Warner exec with a first-look deal at Alcon through his Charlie Co. banner, developed the pitch as a Christmas story, with Marvin coming to Earth to destroy Christmas but being prevented from doing so when he’s trapped in a gift box. Alcon’s out to writers and directors.
Johnson and Kosove told Daily Variety that "Marvin" will be aimed at the family demo along the same lines as Alcon’s "Racing Stripes" and "My Dog Skip."