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3PLT: Saturday Morning Alive Show

3PLT: Saturday Morning Alive Show
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Thursday, January 10, 2008



Jamie Lynn Spears has captured the full attention of the age 9-14 viewing audience with her Zoey 101 cable TV show. The season finale, the first episode to air since Spears pregnancy was announced, drew a phenomenal crowd of watchers. Nielsen Media Research put the number at 7.3 million households who tuned in to watch the hour long broadcast.

The Nick show was already enjoying a great ratings run with an average of 3 million tweens and young teens tuning in to view the antics of the 16 year old. Friday’s broadcast was the second most watched cable show for the entire day - a huge ratings bonanza.

Nickelodeon will begin airing the all new fourth season of Zoey 101 in February. The filming of those episodes was already completed before Spears pregnancy news. It will be interesting to see if the younger set will stay loyal and if they do, will the Nick network welcome Jamie Lynn back with open arms for a fifth season. Revenue usually trumps anything else so it should be interesting.

Jamie Lynn Spears has returned to her home in Louisiana and is working toward her GED, an alternative to getting a high school diploma.

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