Posted Jan 15th 2008 9:06AM by Shayna Glick Filed under: Beer, Business, Cocktails new Budweiser Clamato and Bud Light ClamatoBeer is one of my favorite beverages. However, I have never really gotten into beer cocktails. Apparently that isn't true for all drinkers of beer, especially in the Latino community. They've been mixing beer and Clamato for generations, or so I have recently found out. Well, word must have gotten out to the beverage companies because Anheuser-Busch and Cadbury Schwepps have recently announced the introduction of Budweiser & Clamato Chelada and Bud Light & Clamato Chelada.
Test introductions in initial markets were tremendously successful. So, as of Monday, January 14, 2008, the Chelada cocktail was rolled out nationwide. The drink is to be sold as a 24 ounce single serve can or as 16 ounce -4 pack cans.
This team up from the major beverage makers is aimed at making it easier to get a perfect beer/clamato cocktail. They may also be hoping to bridge cultures, as this combination is mostly a favorite in the Latino community. Chelada is actually a shortening of a phrase that means "my cold beer". If Chelada becomes popular in most demographics, it could be a real unifier for our divided nation. Maybe someone could mention that to our presidential candidates. You never know.