Tuesday, October 2, 2007
TAKEN FROM ZD NET
If I was working over at Apple’s PR department, I think I’d call in sick today. In fact, I think I’d fake something really serious like Ebola or bird flu and try to get the week off, because the brown stuff has hit the fan head on over the bricked iPhones and cleaning up this mess is going to be tricky.
Today's gonna be a rough day for Apple's PR departmentAs far as PR goes, Apple’s enjoyed a long lucky streak. When I look at Apple I see just another multi-billion dollar company who’s prime objective is to add more dollars to the pile, something which Apple’s been very good at lately. Sure, Apple comes out with tech that has a high level of sex appeal, which in turn drives gadget lust and that in turn keeps the dollars flowing in, but it’s the dollars that matter. Others see Apple in a very different light. Some don’t see a corporation with billions of dollars, but instead see an underdog fighting against the oppressive regimes imposed on the poor, defenseless users of technology by other companies. To these people, Steve Jobs isn’t a CEO, but instead a freedom fighter, and a few times a year he and his band of guerrillas come out of hiding to take a stand against “the man” before sinking back into the shadows.
But this iPhone bricking issue is likely to change how some people view Apple. Of crucial importance to Apple is how many people change their view of Apple. It doesn’t matter whether you agree with Apple’s decision to brick unlocked iPhone’s (let’s forget about those bricked iPhones that haven’t been tampered with) or not, you can’t escape the fact that it’s a hugely unpopular move. Jon (DVD Jon) Lech Johansen sums it up well:
Did Sony ever brick PSPs over homebrew software? Did Microsoft ever overwrite someone’s BIOS with garbage because they detected an illegitimate Windows installation?
In light of other things Apple has done lately, such as adding an encrypted hash to the iPod database to lock out non-Apple software and disabling TV-out on the iPod unless the 3rd party accessory you’re using has an Apple authentication chip, it’s evident that Apple is well on its way to become one of the most consumer hostile tech companies.
When Steve Jobs claimed the iPhone was 5 years ahead of every other phone, was he talking about the iPhone’s revolutionary handcuffs?
I just wonder how shiny did Apple executive think the company’s halo was and how much did they think they could get away with? No matter how you try to spin the problem, pushing an update that trashes your own product is not a good move. A far better solution would have been to push an update that just wouldn’t install onto unlocked iPhones. That would have been the right thing to do. Bricking them is wrong. Apple could have done this easily. It didn’t and instead chose to stamp on the little guy.
I’m also surprised and dismayed by Apple’s response so far. This quote is by Apple spokeswoman Jennifer Bowcock:
If the damage was due to use of an unauthorized software application, voiding their warranty, they should purchase a new iPhone
I guess Apple’s never heard of the old phrase “Fool me once shame on you, fool me twice …”
And word of the bricking has spread to folks who’ve never seen an iPhone:
On Saturday I was going to a party at an apartment building. The buzzer wasn’t working, and I took out my shiny new iphone to call and get in. As I was dialing, a few young teenagers were coming out. They wanted to see the iPhone, and so I demo’d it in exchange for entry to the building. (Mmm, security.) As I was heading in, one of them turned back to me to say “Be careful! The updates are bricking those things!”
I found that really interesting–they hadn’t ever touched the phone, but they’d heard about and remembered the risks of patching them and wanted to share.
In the words of the Mastercard ads, that sort of publicity is priceless.
Even the technophiles at Gizmodo have changed their iPhone verdict from a “wait” to “don’t buy” because of the stance that Apple has taken to third party developers:
It’s understandable for Apple to wage a war on unlocking the iPhone, since the company shares revenue from fees with AT&T. But the truth is, if cellphone service was awesome, like it is on iTunes, there wouldn’t be a need to unlock the iPhone. Secondly, bricking these things is totally uncool, and apparently, malicious—according to some early code investigations by the independent iPhone Dev Team, Apple could have avoided this entirely.
Screw the unlock for a second. Let’s talk about the those third-party apps. While my 4GB iPhone is a brick, and the 8GB phone, which I kept on a totally legit AT&T contract, is now stripped down. Programs like the faux-GPS, IM clients, Flickr Upload, and NES emulator—what did they ever do but make the iPhone far better than the stock original? They made it far more competitive with open-platform superphones like the Nokia N95, to which I will now be switching.
We also have the obligatory iPhone protest video and calls for a class action lawsuit.
It’s going to be a tough week for the folks at Apple’s PR departmen
Donald Trump, a co-owner of “Miss USA”, “Miss Universe” and “Miss Teen USA” pageants, has come up with a new reality TV show which will take...
EUROPE'S FINEST TOPLESS HONEYS
"Intelligence is the capacity to receive, decode and transmit information efficiently. Stupidity is blockage of this process at any po...
Austria drew first blood early today when their topless women's football team beat Germany 10-5. The traditional swapping of shirts afte...
Ava Fiore is a Playboy model and 2002 Golden Gloves champion boxer. She was arrested on Wednesday night on I 80 east in Kimball, Nebraska. P...
Yes ALL of these women are over 50 years old, sure some of them have had some work, but I mean come on a few are grand mothers (GMILFS)!, a...
Wow Paulina still very perky at 44 ! Read about Paulas interesting childhood escaping the iron curtain THE NILES LESH PROJECT - ALL...
Chloe Marshall has recently won the Miss Surrey 2008 beauty pageant. She will now advance to the Miss England contest, which is open to fema...
Larry Flynt, the wheelchair bound self-proclaimed "smut peddler" and "1st Amendment Crusader" has published photos of Na...
Missed it ? - The Archives !
- ► 2010 (80)
- ► 2009 (319)
- ► 2008 (1240)
- LISTBUMS - WORST HALLOWEEN CANDIES
- DOUG STANHOPE - GENERATION SUCK
- CLELEBRITY HALLOWEEN COSTUME CHALLENGE
- HELLO? YES I WILL NOT BE IN WORK TODAY...
- DAILY SHOW - CALIFORNIA FIRES IN REVIEW
- THE UNSEEN DANGER OF CHEERLEADING
- WHICH CANDIDATE HAS THE HOTTEST WIFE ?
- KIM KARDASHIAN HAS FINALLY ARRIVED !
- AMBUSHED ! "JANET JACKSON - TYLER PERRY "
- HOW FUNNY IS CONAN OBRIEN ???
- THE MISSISSIPPI MIRACLE 15 LATERAL TD !
- KOREAN PROTESTERS - NOW THAT'S A FIRE !!!
- AXIS OF EVIL COMEDY TOUR "ARABS & PERSIANS "
- SCARY HALLOWEEN PRANK ON TV ANCHORS
- HEY DICK ! " WAKE UP " ! ! !
- CRAZY NEW HALLOWEEN CANDIES
- CLASSIC 1970'S HORROR MOVIE TRAILERS
- THE GOVERNATOR OUTWITS A REPORTER !
- Human race will 'split into two different species'...
- HALLE BERRY'S GOT TWO NEW FRIENDS !
- KIM KARDASHIAN- PLAYBOY SPREAD COMING SOON !
- HOW TO MAKE A SCARY POLITICAL AD ?
- STEPHEN COLBERT - LOSING IT 2003
- HERE COMES COMET 17P HOLMES ! ! !
- THE HEAD CRUSHER vs THE FACE PINCHER !
- TRUMP HAS PIMPED REALITY TV AGAIN !
- GUILTY - Barmaid crushed cans with breasts ! ! !
- GISELE BUNDCHEN - ON THE BEACH
- MENA SUVARI - TOPLESS B&W SPREAD
- SOFIE MONK - NEW SEXY PETA AD ! ! !
- SALMA HAYEK - BREASTS FROM GOD ?
- AL BUNDY - FAT WOMAN MONTAGE
- BILL "NICK WINTERS" MURRAY - STAR WARS
- SCARLETT JOHANNSON - JUST PLAIN PRETTY ?
- INTERGALACTIC ANAL PROBING ALIENS ! ! !
- HOW TELEVISION REALLY WORKS ???
- BILL MAHER DONT PLAY THAT !!!
- FREE PSYCHIC ENERGY READINGS ???
- THE EXTREME MORMON PITCH ???
- AN ONLINE DATING EXPERIENCE ???
- FUN WITH MIRRORS AND TWINS ! ! !
- KELLY BROOK HAS SOMETHING FOR SALE ?
- GREG BRADY STONED ???
- I WOULD SHAVE MY MUFF FOR YOU !
- RUNWAY MODEL FALLS IN HOLE ???
- SARAH JESSICA PARKER - BRIDE OF FRANKENSTIEN ?
- POPE JOHN PAUL II IS BACK FOR HALLOWEEN
- LUCY PINDER - 2008 CALENDAR PHOTOS
- A SHORT HISTORY OF INFORMATION SYSTEMS
- 1938 CARTOON ANIMATION TECHNIQUES
- EWAN MACGREGOR - HOOKED AGAIN ???
- ROSE MCGOWAN - ABOVE MAG - COLOR SPREAD
- WHAT DOES DENNIS KUCINICH HAVE IN HIS POCKETS ?
- ROSE MCGOWAN - "ABOVE MAG" B&W SPREAD
- LINDSAY LOHAN - APPARENTLY BROKE ???
- 59 YEAR OLD COLLEGE FOOTBALL PLAYER !
- KATE MOSS - SEXY SEE THROUGH !
- Si te gusta el sexo oral, vote por Caragol por con...
- WORST CELEBRITY PLASTIC SURGERY
- ATTENTION ! ADMEN WANTED IMMEDIATE OPENINGS
- ONLY IN NYC BABY- "GET THE F*CK OUT OF MY OFFICE" ...
- ARE YOU INJURED, UNEMPLOYED OR DRUNK ?
- EVA MENDES - NEW MAXIM SPREAD
- People Who's Sheer Presence Makes Normal Situation...
- SOUTHPARK -RANDY'S WORLD RECORD CRAP ?
- LEFT BRAIN OR RIGHT BRAIN ???
- A-ROD LOOKING AT 500 MILLION OVER 10 YEARS ?
- WHAT'S THE NAME OF THAT SONG ???
- THE ULTIMATE TALENT COMPETITION ???
- WTF - AN EAR FOR ART ???
- HUGH GRANT PARTIES WITH COEDS ! ! !
- TARA REID - FHM "THE POWER OF PHOTOSHOP" ?
- NEW MARINE RECRUITING AD WITH DISCLAIMERS
- CHARLIZE THERON -SEXY WOMAN SILLY NAME
- Billionaire has given away an estimated $4 billion...
- CHICKEN FRIED BACON ???
- LINDSAY LOHAN - CLEAN, SOBER &TOTALLY BRAINWASHED ...
- THE HISTORY OF THE "WILHELM SCREAM"
- OH REALLY, SENATOR CRAIG, REALLY ?
- ANGELINE JOLIE - ARTY NEW SPREAD
- BRITNEY DANCES NAKED FOR HERSELF ?
- GISELE BUNDCHEN- HOTTEST YET IN ITALIAN GQ
- J - LO CAN STILL DANCE "PREGNANT" WITH TWINS !
- A DAY IN THE LIFE OF BRITNEY SPEARS ?
- BRITNEY SPEARS - BLACKOUT ???
- BASE JUMPING - BELIEVE A MAN CAN FLY ?
- JAPANESE TV- TABLE CLOTH YANKING
- THE CRUSHER - TALKING POINTS ?
- HILLARY CLINTON -WHAT'S SO FUNNY ???
- BEAR WITH SQUEAKY TOY
- PARIS HILTON - CELEBRITY TOPLESS SHOPPING ?
- ROCKIES SWEEP PHILLIES
- 300 KPH ON THE AUTOBAHN ! ! !
- VATICAN ISSUES A TEMPLAR PROPOGANDA PIECE?
- SAY IT LOUD - I AM REPUBLICAN AND PROUD !
- WHY SOUTHPARK HATES THE FAMILY GUY ?
- ANGELINE JOLIE - PARK AVENUE MAGAZINE
- MAXIM MAGAZINE- 2007 HOMETOWN HOTTIES
- HELEN MIRREN - SEXY, 62, TOPLESS IN GQ !
- MILLA JOVOVICH - ABOUT 70 POUNDS AGO
- ▼ October (112)